How to Offer Brow and Lash Tinting in Your Salon
Adding new services to your beauty salon are not just about following trends, it is also about giving your clients more of what they already love. When it comes to quick and low-maintenance beauty treatments that make a difference, lash and brow tinting is at the top of the list.
It does not matter whether you are a full service studio, or you are starting with just brow work, tinting can help give your bookings a boost, create loyalty and bring clients back for more.
Let’s take a look at what lash and brow tinting really entails, how can you add it to your service list and of course, things every client really wants to know, such as how much is eyelash tinting and is it worth it?
What Is Lash and Brow Tinting, Exactly?
In simple terms, it’s a semi-permanent dye treatment for your eyelashes and eyebrows. It darkens and defines the hair which makes the lashes appear fuller and gives the brows a more structured look without any make-up. The results are subtle but impactful and last roughly 4–6 weeks.
For many clients, especially those with lighter hair or sparse brows, it’s a complete game changer. No more mascara smudges, no more brow pencils—just naturally defined features that last.
Why Add It to Your Service Menu?
Tinting lashes and brows in your salon provides a compelling case for a few reasons:
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It’s quick. Generally, the lash and brow treatment takes between 15 and 30 minutes.
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It’s inexpensive. Clients appreciate noticeable results without a lot of expense.
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It can be bundled with additional services. Tinting can be combined with a brow wax, a lash lift and/or facial to bundle into a mini-makeover.
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It builds trust. Clients who come in for regular tinting often will book recurring appointments with you and subsequently try some of your more advanced services.
It is also an easy introduction for people who might be intimidated by salon treatments. Someone who may not be quite ready for microblading or lash extensions, may be more inclined to try tinting.
How to Offer Lash and Brow Tinting the Right Way
If you are thinking about introducing tinting services, here’s what you will need to cover:
Get Properly Trained
Even though tinting might seem straightforward, you are working near the eyes, so precision and safety are key. Make sure you (and your team) are trained on:
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Patch testing procedures
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Tint selection based on skin tone and hair color
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Safe application and removal techniques
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Hygiene and eye protection protocols
Clients will trust you more when they know you’re not cutting corners.
Use High-Quality Products
Invest in professional-grade tinting formulas. They last longer, are less likely to irritate, and come in a wider range of shades. Some brands even offer plant-based or gentle formulas for sensitive skin.
Also, keep your setup clean and professional. That small detail goes a long way in reassuring new clients.
Educate Your Clients
Do not just apply and send them on their way. Talk them through aftercare (no water or oil-based products for 24 hours), how long the tint lasts, and what to expect as it fades. The more they know, the more likely they are to come back regularly.
Also, make sure you’re answering the questions they’re probably Googling.
How Much Is Eyelash Tinting?
That depends on your location and salon setup, but most salons charge anywhere between $20 and $40 for eyelash tinting alone. When paired with brow tinting or a lash lift, many offer package deals around $50–$80.
Clients want value, and bundling services (like lash tint + brow wax) is a smart way to encourage higher bookings.
Tips for Marketing Your New Service
Once you’re ready to launch, start spreading the word:
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Post before-and-after photos (clients love seeing real results)
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Offer a limited-time discount to first-time tinting clients
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Run bundle promotions (eg, “Lash Lift + Tint at a special price this month”)
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Add a detailed service page to your website with FAQs and pricing
Word-of-mouth is powerful here. When clients start getting compliments on their brows and lashes, you’ll be the first name they recommend.
Final Thoughts
Lash and brow tinting might seem like a small add-on, but do not underestimate the impact. For clients, it means waking up looking more polished without effort. For you, it means more bookings, better client retention, and a chance to upsell other services.
It’s affordable. It’s quick. And it delivers real results.
Join a professional training course at O’Some Brows Academy and learn how to offer tinting the right way safely, skillfully, and confidently. With hands-on guidance, live practice, and expert tips, you’ll be ready to add this high-demand service to your salon in no time.
